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08/21/2006 Entry: "Review of Kraft 'Grate-It-Fresh' Parmesan Cheese (and then some)"

"Blog Buzz is the new black. Companies have been sending out sample products to bloggers, hoping a positive online review will spur word-of-mouth frenzy, and eventually translate into big sales. At least three times a week businesses with new beauty products to promote send me lurid email. Please, Birdie, they say. Please let us send you some free goodies! This product is amazing - amazing! And sexy! Woo Yeah! Maybe you can write about it for us!

"I always say Nope. I'm an Avon Girl.

"But a few weeks ago I received a different request. It wasn't from Clinique or Benefit or Max Factor begging me to treat my eyes to the latest amazing, sexy de-puffer. It wasn't even from a company with some tangential connection to beauty like L. L. Bean or Walgreens. The email was thoughtful. Smart. Alive. It didn't sound like corporate bullshit. I liked it, and decided I liked the person who sent it. His name was Adam, and he told me he was an intern at Kraft, and would I consider trying out a new 'Grate-It-Fresh' Parmesan cheese? Adam described the cheese by using anecdotes and clear facts. He didn't ask me to write about it, just said that maybe I would have some suggestions or others who may enjoy a sample. He even added a smiley at just the right moment, and I found myself laughing, wishing I could meet this Kraft wonder Intern who knew how to make a jaded Avon blogger smile."
Snakes on a Plate!, Review of Kraft "Grate-It-Fresh" Parmesan Cheese, Beauty Dish, August 20, 2006

Okay, I would buy the cheese grater and leave the rest of it alone.

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Updated: April 8, 2006

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